The three key outcomes sought in the development of the standard were:
- Enhanced production,
- Demonstrated sustainability
- Potential for market reward for product
The project was funded by, the MAF Policy (Sustainable Farming Fund), the Business Council for Sustainable Development, and Richmond, as the lead meat company. The project has involved over 50 farmers from Hawkes Bay, Manawatu, Wanganui, Taranaki, King Country, Waikato and Bay of Plenty.
In addition to farmer input, Land Managers from six Regional Councils have also been involved in the development of the 'land and environmental' component of the standard plus an AgResearch Soil and Environmental Scientist.
A commercial veterinarian was also heavily involved in the development of the 'animal' component of the standard.
It was agreed from the start that the input from farmers was crucial in the development of the on-farm specification. It was also agreed that to be credible the standards would require the development of an audit system, with independent verification.
Aligning the Green Project with other primary industry sectors is seen as a necessary part of the long-term plan. The standards revolve around three plans:
- Animal Management Plan
- Land and Environment Plan
- Social Responsibility Plan.
The plans have
been developed in collaboration with the 50 farmers across a 2½ year period from January 2001 to June 2003. As part of the project 30 farmers have developed a set of draft plans for their own farm.
